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A digital agency is a company that provides services to help businesses grow online. These services often include website design, digital marketing, SEO, social media management, and online advertising.
Common services include:- Website design and development, Search Engine Optimization (SEO), Social media marketing, Pay-per-click (PPC) advertising, Email marketing, Branding and graphic design and Content creation.
A digital agency has the tools and expertise to build a strong online presence, reach more customers, and increase sales. It saves time and helps businesses grow faster in the digital world.
SEO (Search Engine Optimization) is the process of improving a website so it ranks higher on search engines like Google. It's important because it helps bring more organic (free) traffic to a client’s website.
Success is usually measured through key performance indicators (KPIs) like website traffic, conversion rates, leads generated, return on investment (ROI), and social media engagement.